I just read this post Social Media Decision Tree , it’s just like my currently my situation, i been planning to intergrate some of the social application into our network, but there are really a lot of yes and no pending. What can do , what cannot do, how to do it. There are no formula out there for you to follow.
Some of the user only heard about the social media buzz , just blindly think that social media will bring them what they want, that’s one of the reason i always try to explain it first, what these tool can do and what these tool can’t do and the most important try not to follow other competitor just to “be there”. Quote from the post
it’s finding what works, building from a foundation, measuring progress, and adapting to new situations.